60% of men don't go to the doctor regularly. This TV campaign ran locally during Super Bowl LIV. We shot sincere messages from family members, talking straight to camera. Talking to their male loved ones, telling them to find a doctor and get themselves checked. During the Super Bowl, we placed our people with cameras in their living rooms and bars to see the reaction of the husband, the father, or the brother as they watch for the first time (to their surprise) their family members in a tv commercial telling them to get themselves checked.