SCHEELS is one of the largest sporting goods stores in America with over 115 years of retail experience to discover your passion with a superior quality of customer service and philanthropic support. Currently, SCHEELS has 28 locations in 13 states, including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, Texas, and Colorado. They wanted a campaign that shows how sports is pretty much a part of life. Not everything in life can be done on a phone. And that life is a sport.